SportTechie — Digital Media RSS




A Look Back at NBC’s Digital Marketing Tactics for Super Bowl XLIX

On Super Bowl Sunday, the New England Patriots and the Seattle Seahawks weren’t the only teams facing off. In the background, companies from across the country were battling for social media presence, as the event held in Glendale, Arizona was TV’s biggest occasion of the year. From small-time blogs to giant news sources, everyone was […]

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Bleacher Report and Snapchat Form Unique New Sports Media Partnership

The global sports landscape is massive. Major sports media companies are faced with the task to try and cover as much of it as they can. Recently, Bleacher Report, a digital-based company that provides sports news, and Snapchat, the popular photo app that produces images and short video clips, have partnered to cover the international […]

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How to Stream Super Bowl XLIX

In 2014, the Super Bowl telecast of the Seattle Seahawks’ victory over the Denver Broncos drew 111.5 million viewers, ranking it as the most watched television event in U.S. history. Even though it amounted to a fraction of the U.S. TV audience, Fox Sports GO live streamed the event online, with the average audience size […]

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