Hookit, a company that actively tracks over 500,000 athletes, teams, leagues, events, federations, venues, brands and media properties, is partnering with Kantar Media, a global leader in media intelligence. Together, the two will work with sports clients to provide a singular valuation of all their social and digital media, as well as traditional media. “Brands […]
Twitter’s regular schedule of sports programming is coming more into focus following its Digital Content NewFronts presentation earlier this month, with the company announcing its new three-hour weekly MLB program set to debut June 14. On Wednesday nights, The Dugout — as the show is being called — will live stream exclusively on Twitter from […]
New York Lizards attacker Paul Rabil has been the face of American lacrosse since the late 2000s, in large part for his play on the field and being one of the top goal scorers in Major League Lacrosse history. Yet, the two-time MLL MVP is no slouch when it comes to the digital world and life […]
With less than 50 days to go until the T20 Blast regional cricket competition kicks off once more in the U.K., it would appear that the game is, much like many other sports, currently struggling to attract both younger players and also fans. Cricket participation levels among young people in the U.K. have been declining sharply […]
ESPN has been dogged by dwindling subscriber numbers and clear signs that people are cutting the cable cord, but Disney CEO Bob Iger finally seems ready to embrace change at the sports network. One of the biggest problems plaguing the network has been a decline in viewers as people nix expensive cable packages in exchange […]
