EdgeCast Teams Up with Indianapolis Colts to Connect with Fans Around the World
Before the digital media explosion, most NFL teams used the off-season as a time to give their fans a mental break and re-charge emotionally over the summer.
It’s safe to say those days are long gone.
With the tremendous focus professional sports teams are putting into social media to engage fans, the fan engagement has become a 24/7/365 job with little to no down time at any point of the year. As a major sports brand, the NFL’s Indianapolis Colts are embracing this ideal. Not only are teams tasked with keeping their fans engaged during the season, it has now become a job that has to be year-round.