Adidas Unveils Futurecraft 4D Footwear Crafted With Light, Oxygen
NEW YORK — Eric Liedtke called it the “holy grail” as he pointed to the Futurecraft 4D. On Thursday at a private event in Manhattan, adidas’ Head of Global Brands held in his left hand the Futurecraft 4D, a running shoe launched by adidas in collaboration with Silicon Valley-based technology startup Carbon. With the use of digital […]