Mobile games are played by more than a billion people worldwide, but esports on smartphones have not yet experienced anything near the growth that the traditional—PC, PS4, and Xbox One—esports...
McDonald’s Germany has decided to end its partnership with the German Football Association to instead focus on increased sponsorship within esports. The fast food brand will build upon its relationship...
Beijing’s famed Crow’s Nest stadium was the host of the opening ceremony for the 2008 Olympics. Last year, the stadium hosted another opening ceremony, this time for League of Legends...
In boardrooms across the country, companies are talking about how they can get a piece of the esports industry. It’s not simple: the esports space is complex and for brands to be successful, they must first understand the competitions themselves and then the audience. So what do brands need to know about the world of […]
The Big East Conference has partnered with ESL to bring esports to select schools in the conference at the Big East Esports Invitational that starts on March 19th. There has been a lot of institutional support for collegiate esports recently but this pilot program, backed by industry leaders ESL, will help push participating colleges to […]
