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Formula E Is Growing Fastest Among 13 to 24-Year-Olds

Halfway through Formula E’s fourth season, the electric car racing league is touting rapid growth among teenagers and young adults as it pushes video through social channels. The league, the world’s first featuring fully-electric single-seater cars, said the number of 13 to 17-year-olds viewing Formula E content on social channels rocketed 347 percent year-over-year in […]

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Auto Racing-Inspired Technology To Help Airbus Drone Program

A division of Williams Grand Prix Engineering, a Formula One racing team, has signed a deal with aeronautics giant Airbus to provide auto racing-inspired technology to help further develop the capabilities of drones. Williams Advanced Engineering, through a Memorandum of Understanding (MoU), will collaborate with Airbus on the company’s Zephyr High Altitude Pseudo-Satellite (HAPS) program. Specifically, […]

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Formula E To Have eSports Drivers Compete Against Real Drivers

Recent developments in sustainable technology have accelerated the transition to electric cars in competitive sports racing. Formula One, the highest class of individual auto-racing, has worked closely with virtual reality technology to integrate electric cars into their racing scheme, hoping to attract new fans and audiences to the sport. With the recent rise in e-sports and sustainability […]

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