The fitness band maker, Fitbit, has acquired certain personnel and intellectual property rights from technology startup Pebble, it announced on Wednesday. The assets acquired by the nearly 10-year-old Fitbit are tied to software and firmware but wont include Pebble’s hardware products. The deal will include the hiring of Pebble’s software engineers while some of the intellectual […]
We’ve heard of the 10,000 step-a-day exercise recommendation for years, and now Fitbit along with 2K are jointly promoting active living. In a first-of-its-kind integration beginning Nov. 25, the connected health and fitness company and NBA 2K17 are providing gamers with in-game rewards for users who achieve 10,000 steps a day with their Fitbit devices. […]
Harrison Barnes brought some new toys to his new Dallas Mavericks teammates. The 24-year-old, who is a Fitbit ambassador, gifted each of his teammates with Fitbit Blaze devices. The Blaze is a smartwatch that can track heart rate, displays on screen workouts, provides users with workout summaries and more. Users are also able to receive […]
Fitbit is once again making a splash in the wearable tech industry, announcing that two new fitness wristbands — the Fitbit Charge 2 and Fibit Flex 2 — were available for purchase. With the success of the first-edition versions of the two bands, Fitbit wanted to create a more sleek, engaging and personalized fitness tracker, according to the […]
Activity trackers have grown into a fitness guru’s “best friend”, but after a recent study, another wearable option is coming for the title. Smartwatches are the newest of popular wearable tech among exercise groups. Although the activity tracker still leads in most exercise categories, the gap is narrowing. So where is the shift beginning? According to the […]
