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Drone Racing League Extends Global Partnership With Allianz

Nicholas Horbaczewski has made one thing clear: drone racing will be a global sport. On Thursday, the Drone Racing League and founder Horbaczewski announced a five-year extension to their partnership with Allianz. The European financial services company originally linked up with the DRL last year, adding drone racing to a slate of sports sponsorships that includes […]

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Robot Helps Young Fan Become Everton FC’s Matchday Mascot

Rather than ask players from his favorite soccer club, Everton F.C., to visit him while he lay ill at home, a young British fan visited the athletes on their own turf—with the help of a robot. Fox News reported Tuesday that 14-year-old Jack McLinden, who is unable to leave his house due to numerous health […]

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Intel Shutters Wearables Business But Sports Investments Remain

Intel has confirmed plans to shutter its wearables business after an unsuccessful few years trying to get it off the ground, but it remains heavily invested in the sports industry generally. After spending hundreds of millions of dollars over the past five years attempting to build a wearables business that saw it dabbling in fitness […]

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Nikon’s MRMC Brings Hollywood Robotic Cameras To Sports

The robotic motion control discipline regularly used in cinema to create layered special effects is being adapted for innovative player tracking and broadcasting in sports. If there is a movie scene of, say, Scarlett Johansson running away from a series of explosions, the director may only need one take of her running, then stage additional […]

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Might Beleaguered GoPro Get A Makeover From China?

Shares of GoPro soared on Thursday following reports that the beleaguered action camera maker might be considering a takeover bid from Chinese technology giant Xiaomi. A bid from Xiaomi, which competes with Apple and Samsung in the market for smartphones; and GoPro for action cameras, might help to inject new life into a company that […]

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