Rickie Fowler is the sixth-ranked golfer on the PGA Tour and has won over $4.5 million just this year. One could say he’s enjoying success on the links. That success, and Fowler’s overall career, has perhaps propelled Fowler to become a coach with Success Series, a new platform that connects the average person with sports […]
To coincide with the recent British Open golf tournament, major winners Rory McIlroy and Jason Day both wore Nike’s new Aeroreact apparel line, specifically created for golfers. Given the changing climates that golfers can face, especially in the U.K. and Ireland, the overall goal of the new clothing line is to reduce the need for […]
The PGA of America partnered with digital sports media platform Sina Sports on a multi-year agreement announced Friday that will enable a web and social media presence in China for a sport that continues to grow in the country. PGA of America will license its library of content to Sina Sports and create a dedicated […]
Infosys CEO Vishal Sikka took an unusual chariot to his quarterly earnings conference this week: arriving in a driverless golf cart built by staff engineers in India. The move was meant to showcase the company’s advancements in automation technology and artificial intelligence and help Infosys’s younger engineers experiment with building automation technologies, which Sikka said […]
NEW YORK — Golf has long been a sport associated with middle-aged men in Polo shirts at country clubs. The PGA Tour is hoping to quash that stereotype by weaving new technology and cultural experiences into its events. In a meeting with SportTechie at the PGA Tour headquarters in Manhattan last month, Julie Tyson, the […]
