When the Minnesota Twins face off against the Chicago White Sox on July 29 at Target Field, it will be more than just a matchup between two of the American League Central’s current bottom-dwellers. The Twins are adding a technological perk to 5,000 fans that attend the game—a Twins branded virtual reality viewer. The viewers […]
The U.S. Soccer Federation unveiled its new crest marking the first change to the logo in nearly 20 years. But the new crest is not a rebranding done in desperation to draw in more fans; U.S. Soccer is alive and well in a way most never thought possible. This change and the way the Federation made the announcement […]
It’s no secret that concussions are a massive issue in the American football world, and have been for a while. The majority of football players have been subjected to such egregious amounts of head trauma that they will likely never fully recover from the damage inflicted on their brains. Actions such as the creation of […]
Nike took the old idiom “walk a mile in the other person’s shoes” to a completely literal level for the their latest advertisement for the new Hypervenom Phantom II soccer cleats. Preferably using Google Cardboard, but also just your smartphone, Nike has created a virtual reality advertisement starring Brazilian forward Neymar Jr. Merely open up […]
In the gridiron, every inch matters. There’s a ton of reads for a player to digest once the football is snapped. Time is of the utmost essence–literally and figuratively. “This generation is so easily distracted, because of all the access to the Internet, Facebook, and Twitter. When we were kids, you had to think about […]