Viral Marketing and Motorsport Revolution: Gymkhana and Ken Block
A man who brought the skills of one sport to the world of another, and created a global phenomenon from 5 YouTube videos: Ken Block and Gymkhana.
Ken Block began his professional driving career in 2005 as a rally driver for Vermont SportsCar. To skip ahead: he did well, but wasn’t winning every race or taking home every championship. He did, however, get publicity as rookie of the year and had sponsorships from DC shoes as well as Subaru and Monster Energy. Despite getting better and better in his sport, what brought Ken Block out of the WRC (World Rally Championships) spotlight and into the broader spotlight of the world? Gymkhana, YouTube, social media, and GoPro.