The EuroLeague Players Association has greenlighted its athletes to wear sensor-laden smart shirts during live games. The data will be used exclusively on the HEED social platform to engage fans....
Japanese tech conglomerate SoftBank is backing HEED, a platform powered by artificial intelligence that’s meant to better connect fans to the emotional and physical realities of sports. The tech giant...
UFC’s partnership with HEED was on display at AWS re:Invent in November, with HEED co-founder Mati Kochavi hosting a live demonstration to explain how the company uses AI IoT (Internet of Things) to revolutionize the way fans watch fights. A demo was conducted with two UFC athletes, Marc “Bonecrusher” Diakiese and Edson Barboza, participating in a staged sparring […]
A new partnership announced last week has the potential to change the way fans watch UFC. Heed has partnered with the Mixed Martial Arts giant to enrich fan experience through next-level information and content. Created in 2016 by AGT International CEO and founder Mati Kochavi, Heed will make use of AGT’s Internet of Things Analytics […]
Euroleague Basketball’s 2016 Final Four is starting today in Berlin and it will be utilizing IoT solutions to generate some very unique content. HEED, a joint venture between WME | IMG and AGT International, is an events operations company that uses “Social IoT” to engage consumers and build value for brands. At the Final Four […]
