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Budweiser Canada Brings Their “Red Light” To American Hockey Fans

Budweiser Canada launched its “Budweiser Red Light” in Canada in 2013, and is transitioning to include availability to the United States as well. Andrew Oosterhuis, Director of Marketing for Budweiser Canada, gave SportTechie insights into the Red Light and its launch in the United States. The Budweiser Red Light is a WiFi-enabled device that syncs […]

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Phasing Into Analytics: The NHL And SAP Innovate Their Statistical Database

Phase Three of the National Hockey League and SAP’s analytics revolution was recently released, building on the NHL and SAP’s collaborative partnership. Chris Foster, the NHL’s Director of Digital Business Development, and Eric Blabac, a Data Scientist at SAP, gave SportTechie insights into the latest innovations. NHL has unveiled Phase 3 of its http://t.co/KDlZiKSt2z redesign, […]

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Adding Coach’s Challenge To Video Review Was A Huge Step For NHL

In March 2015, the general managers of the National Hockey League met in Boca Raton, Florida to discuss potential changes to the game of hockey. At this annual meeting, the idea of a coach’s challenge was proposed—and that idea was recommended to the NHL and NHL Players Association competition committee. After their June meeting, the […]

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