American tennis shoe brand K-Swiss and the Immortals esports franchise announced plans on Friday for a pair of sneakers, both a lifestyle shoe in the leisurewear category and also — wait for it — “a technical performance model” designed for professional gamers. While the proposition of specifically engineered footwear for a sedentary activity may seem […]
The Miami Heat became the second NBA franchise to integrate itself with an eSports franchise, announcing Tuesday a stake and partnership with Misfits, which fields teams in Overwatch, Heroes of the Storm, Super Smash Bros. and League of Legends, among others. The Heat will assist in a variety of business-related areas, including sponsorship activation, marketing, branding, […]
For the third time this week, an NBA owner has made moves in the eSports world, with the latest coming Wednesday as Memphis Grizzlies Co-Owner and Co-Executive Chairman Steve Kaplan reportedly increased his stake in gaming team Immortals. Peter Levin, the President of Interactive Ventures and Games at Lionsgate, told GamesBeat that Levin is now a […]
