Over the course of an eight-day, 750-mile race, a cyclist processes countless pieces of information. In the Amgen Tour of California last month, cyclist Travis McCabe was able to track his heart rate, calories burned, elevation and UV exposure, among others, with the Microsoft Band 2. Despite the breadth of information the band relays during […]
As we head toward Rio, brands are continuing to roll the dice on who the emerging stars of The Games will be, and more importantly, who will be the marketing stars that will bridge the gap and be able to engage beyond this summer and towards Tokyo in 2020. In Beach Volleyball, the shorter term […]
They say practice makes perfect right? Whether you were an athlete once upon a time, or identify as one now, every athlete knows the importance of repetition and striving to achieve your goals – no matter how grand or minute those goals may be. As a former athlete myself, I will always remember the countless […]
In sports, injury prevention is one area that teams and players are constantly trying to improve. An Australian company called KangaTech is hoping that they have the formula to continue this improvement. KangaTech was founded after North Melbourne Football Club of the Australian Football League launched a world leading sports science program. Headed by Steven […]
Eran Fine was playing basketball with his soon-to-be co-founder, Eran Dvir when they came up with an idea. They liked the NBA and both had been using NBA League Pass, a service which allows its users to watch live NBA games from anywhere. They also had many other friends who enjoyed watching the games together […]
