Milwaukee Bucks head coach Jason Kidd has invested an undisclosed amount in golf startup 18Birdies after meeting the CEO at a celebrity golf tournament earlier this year. A 10-time NBA All-Star as a player, Kidd has been passionate about golf for a long time and has used technology to improve his game. In an interview […]
Imagine if the sports venue you were in were transformed into a giant video game console, with your phone serving as a controller that enables you to unlock new levels of a mixed reality experience that runs alongside action on the video board and field. Xperiel, founded by a set of brothers who previously worked […]
Why would the 2017 NBA champions be spending millions of dollars to start a League of Legends team? To learn more about streaming, of course. According to Golden State Warriors assistant general manager Kirk Lacob, the team’s acceptance into the North America League of Legends Championship Series through its new Golden Guardians team, signals an […]
The two sports might only seem loosely connected: race cars thundering around an asphalt track and sleds speeding down the winding arm of an ice track. But at The Dow Chemical Company, engineers are borrowing from techniques they’ve longed used for NASCAR to make the USA Luge Team quicker at the PyeongChang Winter Olympics. A partner […]
Sensoria, the company behind a line of artificially intelligent sportswear, is launching its first branded running sneaker with built-in sensors that can help runners make tweaks to their stride to avoid injury. The company’s new sneakers will have three textile sensors built into the sole that can detect metrics about the way a runner’s foot […]
