Social is the name of the game, no matter the name of your game. For those working in the world of football, social has become the digital home of choice for organizations looking to promote every component of the business. Mashable reports more people are utilizing social networks for sports news than national news websites, […]
(David J. Phillip / Associated Press) Have you ever heard a song for the first time, immediately decided that you don’t like it, and then found yourself humming it two weeks later? That’s because when things become more familiar or recognizable we naturally begin to like or prefer them. It’s called the exposure effect. BAM! My B.A. in psychology finally served a purpose! I think that same effect exists in our exposure to news media. At first glance something may not seem particularly newsworthy, but if we are continually exposed to updates or new reports about it, suddenly it is newsworthy. In an odd way, things can be important merely because they garner the news’ attention. It can reach a...
