By now, you’ve filled out a bracket (it’s as easy as a Simple Bracket). What will you do once it’s busted? Why not catch up on some much-needed reading? For greater context on some of the key voices involved and the tournament at hand, here’s a list of five noteworthy reads. This literature can read […]
NBA fans are arguably the most tech-savvy around. They have been receptive to virtually any medium introduced or utilized by players, teams, or the league itself. Whether it was Shaquille O’Neal’s Tout retirement announcement, the Sacramento Kings’ Twitter breakthrough, or the NBA’s Sina Weibo and Tencent QQ volume of 52 million, these examples represent the natural affinity and synergy between the NBA and its fans.
