The following article is part 1 of 3 in an op-ed series by Dan Marcus, Founder of SeatSwap. As the son of a long-suffering New York Jets season ticket holder, Dan was raised on live events but after missing out on one too many great events without anything to show for it, he decided he […]
Like going to sporting events, concerts represent a communal effect unlike anything else. These moments fans tend to anticipate and cherish over simply watching or listening to songs at home. Whether it’s an athlete or musician on stage, sometimes fans can’t help the urge to get closer to the performance. Now, fans attending concerts will have the option to be accommodated in similar fashion as when they go to a game. Experience, an event-focused mobile technology company, recently announced an exclusive partnership with Live Nation and Ticketmaster that will integrate their seating upgrade tech across these music and ticketing giants’ app properties. This deal certainly is a significant one among the array of in-venue seat upgrade apps in the marketplace....
