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Aaron Gordon Q&A On Tech Investing, VR, Goal-Setting, Trade Rumors

The NBA season is looming. With that in mind, SportTechie chatted with the Orlando Magic’s Aaron Gordon to talk about his recent investment in an app called Lucid, a mental training tool that helps build mental faculties such as drive, fortitude and confidence and counts Gordon, Skal Labissiere and Jaylen Brown among its advisors. Gordon […]

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Why Jaylen Brown Is Among NBA Players Using Mental Skills App Lucid

Boston Celtics rookie wing Jaylen Brown had a tall task in this past season’s Eastern Conference Finals: guard LeBron James. He was nervous. Guard the greatest player of his generation in the playoffs? During his rookie season? If he didn’t somehow mitigate his pre-game anxieties before tip-off, he’d have already lost half the battle. Brown […]

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Former Twitter Exec Launches Mental Training App For Athletes

“Mind right, game tight” is the motto of a new mental training app called Lucid that is geared specifically for athletes. Lucid is the creation of Jason Stirman who is a former Twitter and Medium executive. Stirman wanted to create something for athletes to prepare for a game, “Kobe says he owes 80 percent of his […]

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