On Thursday night, NFL fans around the world were glued to the TV, hoping that their team would find the right combination of new talent to lead their franchise to success. However, one team of Madden developers were hard at work during this time, trying to implement the new draftees into Madden Ultimate Team (MUT) […]
The Two Party License System
Last night, tens of thousands of gamers lined up outside Bestbuy’s, Gamestop’s and Walmart’s at midnight, in order to get their copy of Madden 2014, the 25th anniversary edition of the game. The normal gamer ponied up 59.99 plus taxes to play the crown jewel of the American sports video game industry, while others paid upwards of $100 for special edition versions of the game. In the coming weeks, the game will be reviewed, roster updates will be made and gamers trying to build their ‘ultimate team’ will spend potentially hundreds of thousands collectively.
As the world continues to evolve digitally and people look at their phones more as a PDA, it challenges industries to adapt new ways to reach the consumer. Thus we have the huge emergence of mobile and social communication from industries. The same can be said in the sports video game industry. Even though the […]
