Kansas University has announced the launch of a new mobile app, Jayhawk Fuel, designed for use by student-athletes as a guide to make better choices when eating food. Jayhawk Fuel was created and launched by the Kansas Athletics Department using the MobileSmith app development platform. The release of the app, which is available on both […]
It gets frustrating when watching a golf tournament on TV because unless you have played on that course, you cannot judge every break or slope on the green. Putting in golf is highly underrated and it is rarely practiced, unless you’re a pro. The PGA Tour is hoping to give golfers, pro or not, the […]
Even with mobile being at the disposal for different venues, the way in which to penetrate this ecosystem is largely undefined. There’s a multitude of offerings that consumers are engaged with, making it difficult to grasp their attention for extended periods of time. The potential to create complementary mobile experiences that reflect hyperlocal brand engagement […]
Last weekend’s Bundesliga game between Bayern Munich and Borussia Dortmund (broadcast in 209 countries around the world) saw a unique usage of Snapchat that was a first for the top German soccer league. A “Global Life Story” of the game was broadcast to all Snapchat users. Typically, Global Life Stories for soccer games cover one […]
Last week, football club A.S. Roma did what’s probably the most 21st century thing ever—they crowdsourced ideas for redesigning their website on Reddit. Paul Rogers, who works on the media side for Roma, realized that they needed an overhaul when the website was voted the 6th worst of all the Champions League team websites. Instead […]
