By this point in the NFL season, fantasy football fans can tell whether or not they have a realistic shot of winning their league. The ones who drafted well will soon gain bragging rights. Those that were not that fortunate, the remaining games represent a lost season. Then the overall user experience tends to tail off due to certain individuals not having the same level of interest as draft day.
This reality opens a gulf of opportunities to disrupt the massive vested interest in fantasy sports.
(Bleacher Report)
“We really saw mobile happen in 2011,” said David Finocchio, Founder and Chief Content Producer of Bleacher Report and Vice President at Turner Sports.
Then, Bleacher Report amassed 22 million unique monthly users and 40 percent of that traffic derived from mobile. They debuted an iPad iteration of their popular Team Stream app as byproduct of where users have been consuming their content. The rapid upswing in readership and mass production of content collided to the point that it was imperative that their mobile presence catered and reflected to the demand at hand.
By now, you’ve filled out a bracket (it’s as easy as a Simple Bracket). What will you do once it’s busted? Why not catch up on some much-needed reading? For greater context on some of the key voices involved and the tournament at hand, here’s a list of five noteworthy reads. This literature can read […]
As if the NBA lacks ingenuity in the digital space, they continue to push the envelope on unique content and accessibility fronts for their annual marquee event, NBA All-Star Weekend.
“The biggest All-Star Weekend yet—at least until next year,” Melissa Rosenthal Brenner, NBA’s Vice President of Marketing, told Mashable a season ago.
As the world continues to evolve digitally and people look at their phones more as a PDA, it challenges industries to adapt new ways to reach the consumer. Thus we have the huge emergence of mobile and social communication from industries. The same can be said in the sports video game industry. Even though the […]
