Auto racing might have the closest crossover from traditional sports to esports. The gaming realm already mirrors that of real racing, although without the extreme acceleration and deceleration drivers face in real-world cars. To take advantage of that natural link, NASCAR is launching a competitive youth esports series on the online driving portal iRacing. Open worldwide […]
HyperX, a maker of memory chips and other hardware for the video game market, announced a partnership on Wednesday with University of Kentucky Wildcats All-American basketball player and top NBA draft prospect De’Aaron Fox. If that sounds strange to you — it’s not. Fox is an avid gamer who counts NBA 2K, Call of Duty, […]
As the world continues to evolve digitally and people look at their phones more as a PDA, it challenges industries to adapt new ways to reach the consumer. Thus we have the huge emergence of mobile and social communication from industries. The same can be said in the sports video game industry. Even though the […]
