NBA teams will be limited in how they can use their access to data collected from wearable devices on their players, according to the new collective bargaining agreement between the league and players association. The data may be used for player health and performance purposes along with team on-court tactical and strategic purposes only. And after National Basketball Players Association […]
James Harden and Trolli Candy provided fans with an interactive digital basketball experience and had help from Snapchat Spectacles. Trolli and the Minneapolis-based creative ad agency Periscope debuted Beardsketball at the Houston Rockets home game against the Golden State Warriors on Jan. 20. Young fans shot at the digital hoop located at a Toyota Center concourse. The backboard featured […]
The Boston Celtics and GE announced Wednesday a three-year partnership in which the digital industrial company will become the team’s exclusive Data and Analytics Partner and help on the court with technology and innovation. The Celtics will tap into GE’s expertise in order to optimize player performance and focus on injury prevention. GE’s technology will be integrated […]
On Monday, the Chicago Bulls continued its pattern of full narrative short stories on Snapchat as the team developed a unique “murder mystery” concept for the platform. This week’s Story centered on who deflated Big Ben, one of the Bulls’ inflatable mascots. Luka Dukich, Digital Content Manager for the Bulls, said that prior to the team’s home […]
The Sacramento Kings, widely considered to be one of the most tech-savvy teams in the league, became the first NBA team to broadcast using Facebook’s Live 360 video feature. The video, which received 74,000 views after it went live Thursday, shows Kings dancers practicing. The Kings partnered with 360fly – the maker of a single-lens camera that […]
