As a fan of the NBA, there’s always that recurring problem when you’re loyal to a team that’s not the Miami Heat, Chicago Bulls, Los Angeles Lakers, Boston Celtics, or any other large market team, and that is that you can almost never find your team’s games on TV. Usually, the average fan will just […]
Adidas looks to fully utilize arguably their most popular poster boy, regardless of if he plays or not. NBA superstar and former MVP Derrick Rose has been the face of Adidas since the Chicago native signed a 14 year – $250 million contract in February 2012. Rose was very appreciative of the deal, stating “I’m just blessed and feel grateful right now,” and thanked Adidas for their loyalty. However, the excitement and enthusiasm was short-lived as Rose suffered a horrifying ACL injury in his left knee just two months afterwards. In the blink of an eye Adidas had to quickly shift their focus from Rose’s on-court ability and talent to his off-court recovery and rehabilitation. Under the sponsorship of Adidas,...
(Mashable)
The expansion of NFL Play to FourSquare presents an opportunity for the NFL to solidify its relationship with fans in attendance, by giving them the ability to win prizes and contests only available via the app.
FourSquare simultaneously benefits from the $1 billion deal since it is poised to experience more traffic from people who may not have been active users, but decide to download the application in order to enjoy the rewards presented by NFL Play.
(Yahoo Sports)
Fantasy football has taken the forefront of the fantasy sports world, but fantasy basketball is right behind. Overall, fantasy sports in general are growing rapidly. This year, the commencement of the 2013-14 NBA season coincides with the release of several revamped apps—some good, some bad—that can help users win some money and pride.
I am going to take a look at some of the most popular fantasy basketball apps and identify strengths, weaknesses, and suggestions to improve each.
In today’s world of sports, it is inevitable that teams use social media as a way to connect with their fans. It is almost impossible to watch a game on TV, or go to a game, without somewhere seeing, “follow us on Instagram and Twitter @______________.” Social media has become so important that teams hire a person, whose only job is to be in charge of their various accounts. In order to best understand how teams are utilizing the technology available to them, I am going to analyze the social media tactics of the Miami Heat on Facebook, Instagram, and Twitter. You might ask why the Heat, and my answer is simple: along with being the best team in the...
