AT&T-owned Warner Media announced plans to build a content innovation lab that will be located in New York City. The lab will be used by WarnerMedia to collaborate with corporate...
The Los Angeles Clippers have launched a new augmented reality Pop-A-Shot basketball game for fans. The mobile game was developed in partnership with Vertebrae, is firm that creates web-based AR...
Eye-tracking company SyncThink is entering the world of athletic cognitive training as part of a new partnership with mixed-reality headset maker Magic Leap. The neuroscience company has long been in...
During two NBA games next week, NBA referees will answer questions about calls from fans over Twitter in real time. The interactions will continue over select games throughout the rest...
Nike has released Adapt BB, a new self-lacing, app-controlled basketball sneaker. The shoe’s power-lacing system can be adjusted manually via buttons on the shoe or through the FitAdapt mobile app...