The NBA is now working with Intel’s venture capital arm to identify and invest in technology companies that could impact the fields of sports and entertainment. Dubbed the “NBA + Intel Capital Emerging Technology Initiative” and announced at the Intel Capital Global Summit today, the first-of-a-kind, multi-year endeavor will focus on technologies that will enhance […]
MSG Networks announced a new docuseries called Knicks Gaming earlier this week. The program, which will debut on May 8, will follow the NBA Knicks’ esports affiliate in the brand new NBA 2K League that tipped off on Tuesday. “MSG Networks is excited to bring viewers and gamers unique access to New York’s newest professional […]
YouTube continued adding to its sporting portfolio with announcements of two upcoming YouTube Originals during the Interactive Advertising Bureau’s week of advertiser pitches. The Google-owned video site will air a docuseries called Best Shot that stars former NBA player Jay Williams as a mentor to the Newark Central High School Blue Devils. Cleveland Cavaliers superstar […]
The WNBA is reupping its streaming partnership with Twitter for a second season. The league announced plans this week to livestream 20 games on the social media app over the 2018 regular season. The first four of those games will be streamed on Sunday, May 20, during the league’s opening weekend. Coverage will tip off […]
This month, Hulu will begin offering dynamically-inserted advertising within its live television product, which includes sports. The streaming company announced Wednesday that advertisers will be able to more easily reach younger demographics, many that count themselves as cord cutters, who rely on Hulu’s $39.99 monthly Live TV service to watch live TV shows, news, and […]
