While watching highlights of Anthony Davis, a viewer will see some big blocks, rim-rattling dunks and heads-up passing. GumGum Sports sees something else: the ads. There’s Chevron and State Farm on the stanchion, arena namesake Smoothie King and Ochsner Medical on the floor. GumGum Sports sees those ads and calculates a Media Value Percentage (MVP) […]
JaVale McGee has revamped his career with the Golden State Warriors, and he has made an impact on the team on and off the court. While fans can find the big man catching lobs during the games, they can also find him in his new YouTube series, Parking Lot Chronicles, featured on teammate Kevin Durant’s […]
Why would the 2017 NBA champions be spending millions of dollars to start a League of Legends team? To learn more about streaming, of course. According to Golden State Warriors assistant general manager Kirk Lacob, the team’s acceptance into the North America League of Legends Championship Series through its new Golden Guardians team, signals an […]
Ever wonder what a day in the life of an NBA player looks like during the offseason? Facebook Watch is doing just that, with a new five-episode docu-series that follows three-time NBA champion Dwyane Wade during the offseason before he began playing for the Cleveland Cavaliers. The show premiered today and will air every Monday. Fans […]
The Cleveland Cavaliers’ LeBron James recently took to Instagram to recognize the murals of himself painted on adjacent basketball courts in Manila that were made to look like smartphones. This is what Nike sees as the future of basketball courts that are digitally connected. Nike has announced the launch of Nike Hyper Court, the first […]
