Golden State Warriors small forward Kevin Durant might have stolen the show on the hardwood during the NBA Finals, winning MVP honors along with his first World Championship, but it was global soccer icon and Barcelona forward Neymar, Jr. who captured everyone’s attention on Instagram. During the Finals, both the most ‘liked’ photo and video — […]
Considering he markets an NBA franchise in the midst of its third straight NBA Finals appearance and includes global icon LeBron James, Michael Conley — the Cleveland Cavaliers’ vice president of digital — is rarely, if ever, short on material. But the value digital marketing professionals like Conley drives by engaging with fans has become […]
What do tonight’s NBA Finals game, technology and collective bargaining negotiations have in common? Maybe more than you would suspect. When the NBA and NBPA released the new collective bargaining agreement (CBA) set to become effective in July, it marked the first time the league clarified its stance on the use of wearable technology. Article […]
CLEVELAND — We are in the midst of the NBA Finals, and if you did not know, you must be living under a rock. The Cleveland Cavaliers and Golden State Warriors are preparing for Game 4 of the Finals on Friday. Besides the fact that the Warriors are up 3-0 and going for a series […]
Video games have been the bread-and-butter of virtual reality. But a new king of VR is expected to emerge over the next few years — and it could change the way you watch sports. The consumer virtual reality market is expected to be worth $5 billion by 2021, growing at a compound annual rate of […]
