NBA China announced Monday a long-term partnership that makes Sina Weibo its official social media platform, as they will collaborate on broadcasts of NBA China events, behind-the-scenes content from the NBA season, real-time short videos, highlights, photos, player interviews and original programming. Weibo already has more than 300 million monthly active users including many NBA teams […]
The Miami Heat are placing a key emphasis on the digital fan experience as the team looks to transform and redesign some digital inventory, including its mobile app. Earlier this week, the team announced a partnership with digital accelerator BeyondCurious and technology firm Built.io — the same company the Sacramento Kings utilized for its new remote control […]
Early-stage basketball analytics and data company Noah Basketball won the startup competition and $5,000 at the MIT Sloan Sports Analytics Conference last week in Boston as it pitched investors, potential customers and business partners. It’s currently working with five NBA teams including the Miami Heat, Utah Jazz, Dallas Mavericks, Golden State Warriors and Los Angeles […]
BOSTON — Those at the 2017 MIT Sloan Sports Analytics Conference this past weekend who didn’t know who Rajiv Maheswaran and Second Spectrum were surely do now. The CEO of data company Second Spectrum, which was recently named the NBA’s new optical tracking partner starting next season, began his panel discussion titled Panel Tracking Data and the Fan by […]
BOSTON — NBA commissioner Adam Silver along with Nate Silver of ESPN’s FiveThirtyEight held a one-on-one discussion Friday at the MIT Sloan Sports Analytics Conference where they chatted — among many topics — about why analytics is woven into the fabric of the NBA arguably more than other U.S. professional sports leagues right now. Silver first […]
