Last spring, Conference USA had the idea of executing an athlete marketing campaign surrounding its conference basketball tournament. It took content from the league office and asked alumni to share it on social. It worked, though not having a concrete method in place to execute the campaign was a challenge. For that reason, they decided to […]
Zebra Technologies, the company that makes the player-tracking RFID chips in NFL shoulder pads, is extending the technology to the Senior Bowl to help scouts evaluate potential draft prospects. The chips, which will be on each individual player’s equipment, will begin tracking players during practices and also during the game. NFL coaches, scouts and general […]
The Peach Belt Conference and Riot Games announced Thursday that they have partnered to make the NCAA Division II conference the first in the NCAA to compete as part of the College League of Legends season. The PBC is holding its first College League of Legends regular season competition this month. Eight teams advance to […]
If you’re a fan of data, your March Madness bracket will be able to incorporate a lot of it this go-around. The NCAA on Tuesday announced a partnership with Google Cloud, CBS Sports and Turner Sports that will see years of historical college hoops data integrated into the March Madness craze using Google Cloud Platform’s […]
NEW YORK — Is esports actually a sport? It’s a question that has been debated by those in the mainstream — much to the annoyance and bemusement of the esports community that has built up an industry based upon competition, skill and engagement. Generally, it doesn’t seek that level of validation. The question wasn’t asked […]
