There are few sporting events that come close to matching the magnitude of the Super Bowl. The game–and everything surrounding it–serves as a microcosm of society. Trends arise to the forefront that later extend to other avenues. Social media acts as the prism that highlights all of this intel. Ad Age reported that the term […]
Stanford is one of the Cinderella teams from this year’s tournament. This post originally appeared on CE.org. Before the NCAA Tournament gets back underway today, let’s take this opportunity to look at some of the effects technology is having on both the sports we watch and how we watch them. While (hopefully) a good number of brackets are still giving fans hope, it only took until the second day of the tournament for all entries in Warren Buffet’s ‘Billion Dollar Bracket’ challenge to be eliminated. Mercer’s first round upset of Duke ruined all but .03 percent of the entries, according to CBSSports.com. While entrants in the challenge are probably wishing that technology could have helped them pick the perfect bracket to...
Selection Sunday didn’t bring too many surprises. Southern Methodist University and University of Wisconsin – Green Bay have been left on the outside looking in. The two most dangerous four-seeded schools stand as Michigan State University and the University of Louisville. And the University of Florida reigns as the unquestioned top number one seed. Similarly, […]
Oklahoma State might have one of the most exciting offenses in college football and one of the best players in all of college basketball, but the school is making news off the court as they move forward with their digital media strategy and the engagement of their expansive fan base. As the Cowboys travel to Kansas City this week for the Phillips 66 Big 12 Men’s Basketball Tournament, much of the focus will be on Oklahoma State’s quest for a tournament championship. After all, they just beat top-seeded Kansas last week. But off the court, Oklahoma State Athletics has a new focus: digital strategy and fan engagement. They’ve recently selected Kansas City-based Sporting Innovations to help define the strategic...
(Snapchat) Although the rules vary by Division and sport, recruiting new players through social media is now the accepted and likely the preferred norm. Coaches are allowed to privately message students through Facebook and/or Twitter accounts, and have become increasingly reliant on Instagram and YouTube to highlight campus perks. Since many of the up-and-coming high school athletes have been raised in a social media bubble, it is a wise move on the part of coaches and recruiters alike to reach out to athletes through their preferred communication platform. Additionally, contact through a Twitter or Facebook message has the potential to feel more personal than a generic “we want you” mailer. Forging this connection is smart, and it just makes...
