Super Bowl XLIX is almost upon us, and there are so many interesting narratives to be excited for. With the highly anticipated matchup looming between the New England Patriots and the Seattle Seahawks, perhaps the most overlooked aspect heading into the game lies off the field in the advertising sphere. Regardless of who one wants […]
The University of Phoenix Stadium, home of this year’s Super Bowl, has been preparing technological upgrades well in advance of this Sunday’s big game. The vast majority of these installations started during the Arizona Cardinals’ past off-season. The team doled out upwards of $18 million to completely retrofit the venue. Nearly $11 million of which […]
Super Bowl XLIX is here; and this year’s game in Glendale, Arizona will be the most digitally and socially active, and activated, ever. (Yes, we’ll be writing the same thing about next year’s Super Bowl, and so on.) University of Phoenix Stadium is equipped to handle it, while media and advertisers are chomping at the […]
Super Bowl week is upon us, as it returns to University of Phoenix Stadium in Glendale, Arizona. The last time the Super Bowl was here back in 2008, the New England Patriots lost to the New York Giants 17-14. Now that the Super Bowl is back in warmer weather, fans will get a chance to get out […]
After a miraculous comeback by the Seattle Seahawks in the NFC Championship game and a very convincing New England Patriots win in the AFC Championship, we now have the highly anticipated matchup we’ve all been waiting for. There are a plethora of storylines heading into the February 1st Super Bowl matchup in Glendale, Arizona. One […]
