The University of Mississippi is adding another level to its Rebel Rewards app: a location-based, augmented reality game. The game, which is the first of its kind to be available to a college campus, looks for AR football receivers to throw virtual passes to before he disappears to earn the user Rebel Rewards points. The […]
Mobile devices have gone through many upgrades, going from brick-sized cell phones, to sleek tablets with capabilities to watch and record video in high definition. With the advancements in mobile technology, the user experience is much more integrated than ever before and has made its way into college sports.
The University of Mississippi is the first college to implement beacon technology in order to create a more personalized game day experience for their fans. They combined beacon technology, from Gimbal Inc., and Spark Compass, a precision mobile marketing platform, from San Diego-based Total Communicator Solutions Inc.
