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Jun 30, 2017

Seattle Reign FC Uses Microsoft Platform To Measure How Athletes Feel

NEW YORK — The Seattle Reign Football Club has become one of the first teams to implement a new platform designed by digital agency POP and Microsoft Corp. that not only tracks player data and performance, but also measures subjective data such as how athletes feel. The National Women’s Soccer League team recently started using […]

Sep 12, 2015

Two Major Tennis Brands Team Up To Launch A Whole New Wearable

At the Manhattan Plaza Racquet Club last week, PIQ and Babolat held an exclusive event to unveil a new product – a wrist sensor that tracks everything about a tennis player’s game. The accessory, named POP, was created with one goal in mind: to get people to have more fun while playing tennis, leading to […]