What is an ultramarathon? An ultramarathon is a sporting event that is longer than the traditional marathon distance of 26.219 miles. This is a grueling event, as are most endurance sports. I ran a lot while in the Army and I’ve trained and competed in triathlons, but even they fail in comparison to an ultramarathon. […]
Television made the Highlight Era of sports possible, giving birth not just to 24-hour sports media outlets but also cementing iconic moments like Kirk Gibson’s 1988 walk-off home run and Michael Jordan’s “The Shot.” Digital media has transformed the Highlight Era beyond on-field heroics. What used to be a blooper, annoyance or worse now has […]
LeBron James, Lady Gaga, and Coca-Cola have a problem… A problem that besieges the loftiest gamut of celebrities and brands. A problem that undercuts the very status and interrelationship with the fans they have built. A problem that is not going away anytime soon–potentially decimating connections and earning power ramifications. For as much as social […]
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