When you move to a new city and leave your favorite personal trainer behind, it’s hard to get back in a workout routine. Handstand, a mobile app that connects users with at-home and in-gym fitness trainers, aims to help with that process. The app has been called the “Uber of fitness trainers.” On Tuesday, Handstand […]
Global fitness brand Reebok introduced on Thursday its new Liquid Factory, a manufacturing innovation that combines both robot technology and 3D drawing to engineer unique pieces of footwear. Developed by the Reebok Future team and led by Head of Future Bill McInnis, the Liquid Factory will use a proprietary liquid material to create shoe components […]
Up until 2006, the global apparel and athletic footwear brand Reebok had been the official uniform maker of the NBA. Additionally, in 2012, it ended its 10-year deal with the NFL as the league’s licensed-apparel maker. At that time, the then sports-focused company continued its shift away from professional sports and toward fitness in the […]
The 2012 Olympic games were just as much a marketing competition as they were an athletic competition. Nike chose to “embrace the weird” and as a result came away a big winner. During the “Marketing Mavericks: Driving Innovation” meeting earlier this month at the IMG Sports Marketing Symposium, Nike’s innovative olympic marketing strategies were a […]
