As the Rio Olympics captivate sports fans worldwide, tremendous branding opportunities, and potential pitfalls, for companies (official Olympic sponsors or not) and athletes abound. Craig Howe, CEO and Founder of Rebel Ventures was kind enough to lend his digital expertise and discuss why these Rio Olympics are different than any other Games due to the abundance of live […]
With Twitter’s plethora of live streaming deals in recent months (check this link to see them all), it might seem like one of the platforms that took off a year ago has faded to the background—I’m talking of course about Yahoo. But Yahoo announce an extended digital partnership before the Opening Ceremonies with NBC, allowing […]
Twice, Maggie Hogan’s Olympic dream was cut short. At the age of 26, despite discovering the world of competitive paddling relatively late, Hogan managed to experience some early success. After a little more than three years with a paddle in her hands, Hogan found herself in position to vie for a crack at the 2008 […]
BAE Systems is probably best known in the UK as the company that provides much of what the country uses for defense, whether that be aircraft, ships or even cyber security measures. But when the Rio Olympics begin in August, those in support of Team GB might hear athletes and media throw around BAE System’s name on […]
With the opening ceremony less than two months away, the International Olympic Committee (IOC) is inching closer and closer to a launch of their official Olympic Channel—a digital, over-the-top (OTT) network. The new Olympic Channel just announced agreements with 27 International Sports Federations (IFs), some of the big ones being the International Basketball Federation, the […]
