Ben McLemore and the Scaramento Kings have been heavy users of Google Glass during the 2013-14 NBA season. Google Glass has the potential to positively change the player-spectator relationship and expand the way the game of basketball is viewed. A view of the court from the perspective of fans, the mascot, trainers, announcers, or players offers the best insight into the action. From the eyes of a spectator as his drunken partner removes his shirt and shouts obscenities at the opposing team, to Reggie Miller and Kevin Harland joking about Craig Sager’s suit, to the entire team letting their star rookie lead the tunnel run, alone, there are endless possibilities of how Google Glass could increase the viewership of the...
Paul George may very well be rising superstar and MVP candidate in the NBA, but basketball has always been a team game. The 30 franchises that make up the league have generated a revenue pie in excess of $5 billion. The digital age has enabled this game to reach its worldwide audience anywhere, anytime. Teams can build up their own local fan base through the sundry of platforms available. Much like our #NFLTechSeries, this time SportTechie delves into the digital strategies–from web, social media, mobile apps, and any other technological connection–of each team and analyzes them, including insights from some of the digital executives involved. Today, the #NBADigitalSeries 2013-14 continues with the Indiana Pacers. Stay tuned to SportTechie this month for ongoing coverage...
Adidas’ miCoach Smart Run GPS will retail for $399 when it becomes available on Nov. 1. (Adidas)
Wearable technology is on the verge of becoming a multi-billion dollar industry before the end of the decade. A study by Juniper Research forecasts smart wearable devices to be valued at $19 billion by 2018.
In many ways, this emerging sector has already begun influencing the sports world. Its impact on the industry can be anticipated at all levels, from amateur to professional and youth to collegiate, and is beginning to profoundly change the landscape of sports. From the evaluation of an athletes’ performance, to the ways in which coaches train their teams, emerging technology’s role has become more defined.
