The NBA season is looming. With that in mind, SportTechie chatted with the Orlando Magic’s Aaron Gordon to talk about his recent investment in an app called Lucid, a mental training tool that helps build mental faculties such as drive, fortitude and confidence and counts Gordon, Skal Labissiere and Jaylen Brown among its advisors. Gordon […]
Aaron Gordon’s 2017 Slam Dunk Contest didn’t go exactly as planned — he didn’t progress past the first round of competition — but the engineers who helped create one of the night’s most memorable moments had a far better experience. Gordon and robotics engineering company L.A. Drones, in partnership with Intel, pulled off a first […]
Kevin Garnett, who retired last year after 21 seasons in the NBA, used Facebook Live to broadcast from New Orleans during Saturday’s All-Star Slam Dunk Contest in a second-screen experience that could be found on his KG Area 21 Facebook page. Former NBA player and current TNT analyst Charles Barkley joined Garnett. The duo ate beignets […]
The NBA embraces social media and it looks to build on their success from last year’s All-Star Weekend. During the 2012 All-Star Weekend, the NBA reached a pulse of 2,949 Twitter and Facebook mentions per hour. This was because the NBA allowed fans backstage access to the festivities via the “NBA.com Social Spotlight.” It featured some of the best content of the weekend, and allowed fans, for the first time, to vote via social media for the winner and MVP of the Dunk Contest, Rising Star Game, and All-Star game.
