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Beyond The Goal Calls, Andrés Cantor Is A Snapchat-Using Techie

NEW YORK — Andrés Cantor, the celebrated sportscaster whose famously lengthy Gooooooool! calls will be part of Telemundo’s coverage of the World Cup, is becoming known for his social media presence as well. Cantor is on Facebook, Instagram, Snapchat and Twitter with the understanding that like his bellowing of goal calls, the social media posts […]

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Why NBC Sports, musical.ly Partnered For Olympics In PyeongChang

People don’t watch the Olympics in the same way they used to. Because of that, NBC Sports has come up with different ways to reach viewers, specifically the younger demographic. One partnership that came to fruition was with musical.ly, a popular mobile platform with entertaining short videos. And it delivered more than 25 million engagements […]

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