The PGA of America partnered with digital sports media platform Sina Sports on a multi-year agreement announced Friday that will enable a web and social media presence in China for a sport that continues to grow in the country. PGA of America will license its library of content to Sina Sports and create a dedicated […]
The NBA will break tradition and permit corporate sponsorships on the game jerseys for the first time this season. The league is basking in an era with transcendent stars and the most-watched Finals in nearly two decades, and GumGum Sports — which uses computer vision technology to create sports media valuations — is launching its […]
The Associated Press has partnered with crowd-sourcing app Scorestream to report high school sports scores on its media wire. The news wire of record in the U.S. made a splash last year after announcing a collaboration with Automated Insights, which the AP uses to generate short computer-written recaps of minor league baseball games. That deal was […]
Painting your face to support your favorite team is fun. Actually wearing the hot, sweaty paint is not. Through its mobile app, Toronto FC is offering an augmented reality “TFC Face Paint” experience. It will make it the first Major League Soccer team to offer AR through its official mobile app. Designed by YinzCam and presented […]
P.J. Fleck doesn’t care about you if you’re 50 or older. OK, that’s not true, but he cares much more about the 17-22-year-olds who might make his University of Minnesota football program successful. So how do you connect with that age range? It’s simple, and almost anybody could tell you the answer — social media. […]
