One of the biggest difficulties for any brand is finding the right people who can provide valuable exposure for your product. For example, if you’re a healthcare company selling a line of supplements you don’t want just anybody taking your supplements, you want a true athlete. You want somebody who is constantly running, cycling or […]
This is a guest post by Russell Silvers, senior vice president, AEG Global Partnerships The state of the sponsorship industry has reached a crossroads. The rapid proliferation of technology and digitization of communication and culture has rendered traditional advertising methods ineffective as mainstays of sponsorships. In today’s era of digital innovation, brands, sports teams and […]
In today’s information friendly world, everyone is a sportscaster, sideline photographer, analyst and coach. Fans today have the ability to share their praise, critiques and favorite plays in the same environment as an ESPN or Sportscenter host. And, the communities that form around these public opinions are possible because of a simple idea thought of […]
According to IEG, sport sponsorships will be worth $40B worldwide in 2015. Advertisers believe that sports are a unique way of engaging emotionally with fans—ideally, the brand will be featured prominently in an image of a star player scoring a key goal and become connected to a moment of collective glory. Anecdotally, brands get a […]
