SportTechie — Sports Sponsorship RSS



Drone Racing League Extends Global Partnership With Allianz

Nicholas Horbaczewski has made one thing clear: drone racing will be a global sport. On Thursday, the Drone Racing League and founder Horbaczewski announced a five-year extension to their partnership with Allianz. The European financial services company originally linked up with the DRL last year, adding drone racing to a slate of sports sponsorships that includes […]

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Creating An Open Forum For Sports Sponsorship

The following was produced by Joe Favorito. Joe has over 30 years of strategic communications / marketing, business development and public relations expertise in sports, entertainment, brand building, media training, television, athletic administration and business. He is a producer of award winning and cutting edge programs designed to increase ROI and minimize cost. Sometimes the simplest of […]

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New York City Startup OpenSponsorship Opens Up the Sports Sponsorship World

The inundation of competing companies within the various verticals has only increased through the years. Incumbents have to maintain their respective market share as startups vie for the top position. Technology, naturally, has served as the gateway for direct penetration, especially as the barrier to entry is minimal due to software developments. The number of […]

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