NASCAR is going all-in on ephemeral social media site Snapchat for its biggest weekend of the year, the Monster Energy NASCAR Cup Series championship. The league announced this week that...
Four years after pouring $70 million into renovating the Boston Bruins and Celtics’ arena TD Garden, property owner Delaware North has announced another $100 million investment to expand the facility...
Startup record label UnitedMasters has partnered with the NBA to give the league permission to use music from UnitedMasters artists across the NBA’s digital properties and social media platforms. The...
The Terrible Towel, a longtime symbol of Pittsburgh Steelers fandom that dates back to the 1970s, is being digitally augmented through a new AR feature being added to the Steelers...
Six years ago, SportTechie launched as a humble blog with the belief that there was an incredible amount of activity and innovation at the intersection of technology and sports and there needed to be a news and information resource that was solely dedicated to covering this evolution. Little did we know, the collision of tech […]
