SportTechie — St Louis Rams RSS



Pivothead’s Technology Could Redefine POV Video in Sports

(Pivothead) Imagine watching a Major League Baseball game from the point of view of your favorite player. You can hear the crowd, move right along as the play unfolds, and share in the joy or disappointment. That type of moment is not far away thanks to innovative new video technology from Pivothead. Originally founded in 2012, Pivothead is redefining the world of point-of-view (POV) video. While there have been other companies to get in the POV space and make an impact in sports (i.e. GoPro), Pivothead is the first video technology to be embedded inside the bridge on a pair of sunglasses.

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#NFLTechSeries 2013: St. Louis Rams

David Welker/Getty Images Our 2013 NFL Tech Series provides a quick hit of tech insight on all 32 NFL teams up until kickoff of Week 1 of the regular season. Each feature includes the latest tech advances implemented by the organization in the effort to advance the team’s success… in a wide variety of venues. Stadium experience, fan engagement, mobile technologies, player performance and health, statistical data gathering and analysis… any and all aspects of the organization’s procedures in the effort to find success in the NFL is on the table. We’re uncovering those efforts, investigating those innovations and pondering the benefit they might provide, for the team, players and fans alike… today and looking forward.   Today’s focus is on...

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Brands Anxiously Await NFL Global Expansion

Beth Hirschhorn, the Chief Marketing Officer for Metlife, thinks the next frontier for the NFL is expansion outside of the U.S. and her brand would do anything for more global exposure.  NFL expansion was one of many topics discussed in a one-on-one interview between Hirschhorn and Terry Lefton (SBJ/SBD) earlier this month at the IMG Sports Marketing Symposium.

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