This year’s Super Bowl is the first in 31 years to be played in Silicon Valley, the tech capital of the world. So, it is only fitting that CBS is pulling out all the broadcasting stops, and implementing three camera technologies that no prior Super Bowl has witnessed. As Wired’s April Glaser first reported, CBS is using […]
The Super Bowl is the biggest television event in the United States. Last year’s game was the most viewed program in US television history, averaging 114.4 million viewers and peaked at 120.8 million during the final minutes. These staggering numbers are why over the last 10 years the average price of a 30 second television […]
During the AFC Title game this past weekend where the Denver Broncos defeated the New England Patriots 20-18, Microsoft’s sponsorship deal with the NFL stole some headlines. For a short time during the 2nd quarter, the Microsoft Surface tablets, which are now used on every NFL sideline to help players and coaches review plays, suddenly stopped […]
For those brands willing and able to pay the $5 million price tag, the Super Bowl will marry Americans’ love for football and creative advertising. Of course, the playoffs and championship games always spell big money for the NFL, teams and athletes. But scoring touchdowns and having a winning season aren’t the only way to […]
As the NFL will be celebrating their 50th Super Bowl this upcoming season, advertisers and fans are also celebrating because of CBS’ plan to live-stream Super Bowl ads. Whether fans are watching it for the game or just watching for the famous commercials, there is no doubt that the Super Bowl is just not the same without […]
