Four Ways to Improve the Dunk Contest via Social Media
The NBA embraces social media and it looks to build on their success from last year’s All-Star Weekend. During the 2012 All-Star Weekend, the NBA reached a pulse of 2,949 Twitter and Facebook mentions per hour. This was because the NBA allowed fans backstage access to the festivities via the “NBA.com Social Spotlight.” It featured some of the best content of the weekend, and allowed fans, for the first time, to vote via social media for the winner and MVP of the Dunk Contest, Rising Star Game, and All-Star game.