Online video is emerging as a big part of content strategies for sports brands. Video does however take a certain expertise to produce, and it costs money to get the people with that expertise and resources to produce.
Tout was put on the map with a simple video from Shaquille O’Neal announcing to the world that he was retiring from the game of basketball. Now it has become a social media tool used by many sports personalities like College game day’s Chris Fowler, Fox Sport’s Erin Andrews, sport’s analyst Michael Strahan, and NFL Insider Adam Schefter. Tout is quickly becoming the go-to tool for quick interactive news. In a recent article on Forbes.com, O’Neal, praised Tout, and said he believes social media is going to lead the rest of the media in breaking news.
If you’re seeking new ways to engage fans then keep your eyes on the Golden State Warriors. Last spring, the team gave fans an exclusive peek inside their war room on draft day. Now they’ve launched a new campaign using an innovative video sharing application called Tout.
